Deliverability

Technology is the foundation for an excellent deliverability service but there is much more to it.

Our proprietary solution combines detailed campaign measurement with a designated deliverability expert, invested in consistently improving deliverability rates and resolving any issues along the way.

A Full Service Approach Through Ten Components

Inbox Placement

Easy-to-read dashboards showcase inbox placement, spam and blocking rates at over 100 global ISPs for each message you send.

Key Features:

  • Detailed inboxing, spam placement and blocking rate reporting
  • Deliverability metrics by geographic region and by ISP
  • Easily exportable deliverability metrics

Did you know that, on average, our clients increase inboxing rates by 20%?

Inbox Sub-Folder Placement

This feature showcases which inbox folder a message landed in at ISPs that now have sub-folders within the Inbox.  Reaching the inbox is now only the first stop to email performance. 

Key Features:

  • Inbox tab placement monitoring

Data Quality Monitoring

This feature showcases when you are hitting bad email addresses at varying levels of severity.   Traps reveal significant issues with overall list hygiene and routinely cause deliverability issues. 

Key Features:

  • 3 different types of traps monitored 
  • Reports are measured in 24 hour, 7 day, and 30 day increments
  • We offer trap removal services as well. 

 

Reputation Monitoring

This feature showcases how your sending reputation is being measured.    A poor sending reputation will result in critical deliverability issues. 

Key Features:

  • IP reputation
  • Domain reputation
  • User complaint rates

DMARC Monitoring

This feature showcases if anyone is trying to spoof emails from your brand.   If this goes unmonitored, it can lower consumer confidence in the emails you send out to your subscribers

Key Features:

  • Monitor threats and successful deliveries
  • Help get your domain to a reject policy
  • Identify malicious traffic sources

 

Creative Rendering

This feature shows how email campaigns will render in over 90 web, desktop, and mobile clients so brands can adjust creative and ensure calls-to-action are visible and clickable in all environments.

Key Features:

  • Creative rendering preview
  • Images-off preview
  • Easy export previews

Advanced Analytics

With our advanced analytics pixel, you can add a 3rd dimension to your open rate.   Our system will track how many seconds a subscriber had your email message open for.  This will allow you to create richer targeting. 

Key Features:

  • Read-time captured at the subscriber level
  • Geo location, device, and browser captured

 

Blacklist Monitoring

The Inboxable tool scans your IPs and domains against all major blacklists hourly to help you immediately identify and remedy any issues.

Key Features:

  • Scanning of sending IPs
  • Link scanning

Did you know that, on average, our clients decrease spam placement by 100% and reach a sender reputation score of 95/100?

Time-Series Analytics

With our time-series feature, we place all key metrics into a single view, allowing you to see how your inbox rates are influenced by your sending reputation, spamtrap hits, and abuse rates.   This unique view provides deep insight into the exact dates that deliverability issues occurred, and what caused them. 

Key Features:

  • Inbox time-series
  • Reputation time-series
  • Spamtrap time-series
  • Abuse rate time-series

Dedicated Deliverability Analyst

When blocks or blacklistings happen, our designated analysts will reach out to ISP postmaster teams proactively on the brand’s behalf. We work to have issues resolved directly with ISPs quickly and efficiently, in addition to identifying what caused the block so we can help brands avoid similar challenges in the future.  Our Analysts prepare a deliverability assessment for you that showcases all deliverability management work done on your brand’s behalf.  We issue these monthly, weekly, or daily depending on your needs
“Inboxable’s Deliverability tool is phenomenal. It provides a detailed view of our inboxing rates by ISP and includes deliverability data beyond anything we’ve seen in the market. It enables us not only to monitor our campaigns, and identify any issues that require attention, but it also provides a great gage for our segmentation practices. It shows us what programs and audience segments need attention based on how they inbox and enables us to fine-tune them accordingly. As an added bonus, it is extremely easy to use compared to other tools out there.”

Director, Email Marketing
NBTY

Set Yourself up for Success

Poor deliverability can cause major revenue loss and impact your email program long-term. To help minimize this, we have developed our own innovative solution to deliverability management. Because we like a personal touch, we have an experienced team of deliverability analysts with decades of experience working with enterprise-level marketers and ISPs.

Contact Us

Headquarters

1290 Central Pkwy W #500
Mississauga, ON 
L5C 4R3, Canada

Email

sales@inboxable.com

Phone

1 (877) 937-6245

 

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